Track record
I have built this engine before
Same playbook, different category: I built and ran the creator engine at Tabs. The number below is organic reach across TikTok, Instagram and YouTube — not paid impressions.
My work for Tabs — many creator accounts posting about one brand act like a wall of organic search results.
How it works
What makes a creator program perform
Posting often, not waiting on one hit
Volume is the strategy. A roster posting weekly beats one big swing every month.
Accounts built around the brand
Not borrowed from a creator’s existing page — dedicated accounts, so the audience that gathers is Autopilot’s.
A base so posting is guaranteed
Plus a bonus on the videos that get real reach. Output you can count on, upside where it earns it.
Something people already argue about
Congressional filings are a story creators want to tell — that is the part most brands don’t have.
The work itself
What a roster actually ships
Instagram and TikTok to start, with X added for the filings-and-politics angle — the one place the Pelosi Tracker audience already lives. Two clips below in the format the engine produces: a hook in the first two seconds, shot on a phone, nothing that looks like an ad. Plus two of the Tabs creator accounts, running as themselves.
“Check your bathroom cabinet…”
“You see those ice cubes in your freezer?”
How to start
We start with ten
Ten creators, added two a week — enough faces to cover the personas and enough volume that hook performance reads week over week instead of anecdotally, and one creator’s slow month doesn’t look like a trend.
The roster
10 creators, two added a week
Posting to their own accounts, on their own faces, from briefs we write. At most $15,000 a month fully loaded — against an ad account spending that before lunch.
Month 1
Recruit + trial
Shortlist, test briefs, claims training, lock the roster.
Month 2
Produce + learn
Ship weekly, score creators, whitelist the winners into paid.
Month 3
Scale or refine
Keep winners, replace weak slots, judge against the ceilings.
Decision gate after 90 days
Sourcing & vetting
How we find and test them
Where to source
UGC marketplaces
Fastest route to a month-one cohort. Pay the fee, then move the good ones direct.
FinTok & politics TikTok
Where the audience already is. Screen hard for anyone giving advice rather than telling a story.
The existing audience
200k+ investors and the Pelosi Tracker following are the warmest creator pool there is.
Paid ads
Recruitment ads run against creator audiences, pointed at the application page — the only channel here we control the volume of.
Vetting sequence
1
Portfolio — three delivered assets plus retainer history.
2
Claims test — one brief from the approved sheet, scored on whether they stayed inside it.
3
Trial month — full deliverables, real deadlines, real review.
4
Score — reliability, craft and compliance rated at month end.
5
Retainer — the winners continue; the rest are cut by name, in writing.
Compensation
The model in one screen
Retainer pay for monthly production — 7 videos per creator per week, about 30 a month. Nobody clears $1,500, so ten creators costs at most $15,000 a month fully loaded, and that is the number every other line here is judged against.
US — premium
$800–1,500/mo
7 videos/week · must be US-based · the on-camera anchors
US — standard
$500–600/mo
7 videos/week · the economical US band
International — on camera
$500/mo
7 videos/week · where English is strong
International — no on-camera
$500/mo
10 videos/week · faceless, filings on screen
Roster rules
Composition at least 50% US, varied ages. Growth +1 US and +1 international each month, holding that ratio. Cap fixed fee plus bonus never exceeds $1,500 for a US premium slot, $1,000 for every other band.
Performance bonuses
100,000 VIEWS
+$50 flat
Whatever the fixed fee is. Well below the cap.
1,000,000 VIEWS
Top-up to $1,500
Bonus = $1,500 − the fixed fee. A $500 retainer pays $1,000; $700 pays $800.
— One bonus per creator per calendar month, maximum.
— Per video, not cumulative — it stays an incentive.
— Organic views only; paid amplification doesn’t count.
— No bonus on a video that breached the claims sheet, however well it performed.
Compliance
The part that makes this hard, handled first
A registered adviser putting strangers on camera about investing is the whole risk. It is also why the claims library already exists in the packet — creators work from approved language, not from instinct.
Approved claims only
Every brief ships with the lines that are cleared and the lines that are not. No performance promises, ever.
Disclosure in the post
Paid-partnership label plus the adviser disclosure, checked at review, not after a screenshot circulates.
One reviewer, 24-hour SLA
Review is a step in the pipeline with a deadline, so compliance never becomes the reason output stalls.
Who runs it
Who’d manage the roster, post by post
A roster is a daily job — briefs out Monday, every video reviewed inside a day, creators chased and scored at month end. I wouldn’t be doing that alone, and I wouldn’t be learning it on your time. Two people I’d bring in, both of whom have already done it.
Managing the roster
Stephanie M.
Tabs Chocolate · Cali, Colombia
She worked on the Tabs program with me. I’d bring her in to manage the creators day to day — briefs out, chasing deliverables, reviewing every post against the claims sheet, scoring at month end. About $2,000 a month.
Already inside Autopilot
Tyler Casey
Growth Associate, Autopilot · Los Angeles
Knows the product, the audience and the claims constraints already, which is most of the ramp. The obvious internal option for running the program day to day.
How I’d split it
Stephanie manages the creators post by post. Either she or Tyler runs the program week to week — whichever you’d rather, and honestly up to them. My job is the briefs, the hooks and the number, not being the bottleneck on either.
Proof
What the content actually looked like
Real posts from the Tabs roster. Most videos get a few hundred views; a few break out, and the average is carried by hit rate — which is why volume is the strategy.
Long term
What I learned running these programs
1
Affiliate works best as part of a mix.
On its own, about one in five creators take a commission deal, and they skew to smaller accounts, so reach stays modest. Paired with paid creators it extends reach at low cost.
2
Good creators are worth paying for.
The strongest ones charge for their work. Paying a base is what buys steady, reliable posting instead of whenever-they-feel-like-it.
3
They post when the product and the brand are right.
Creators show up when they like the product and the brand already has recognition. Autopilot has that third part handed to it — the tracker is known before anyone pitches it.