Month one

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6

Creators live 0 2 4 6 8 10

Creator videos / week 0 14 28 42 56 70

Landing pages live 1 3 5 7 8 9

New ads / week 12 12 12–20 12–20 20 20

Unique experiments 2 3 4 5 6 6

Roster is the core variable — creator video volume follows from it at 7 videos per creator per week.

Week 1

20 new statics out, plus a same-day video on every disclosure that hits the news.
New landing page live against your current ads, your page untouched as control.
Nothing new spent — the ad account waits for something to work for free.

Week 2

First read on which hooks travel, and which ones get dropped.
Creators start: recruitment page live, first two signed and shooting.
The winning page takes the traffic; two more variants go up off what moved it.
First organic winners whitelisted into paid.

Week 3

Winning hooks remade five ways each.
Roster up to four, briefs out Monday, every post reviewed inside a day.
A page per angle that’s pulling, matched to the video sending traffic to it.
Spend steps up only where it earned it.

Week 4

Roster at six and scored at month end — keep or replace, then keep adding two a week to ten.
Keep the page that converts, queue the next test.
Losers cut by name; the next ad round runs off the winning angle.

Day 30 you have

A month of posts shipped at a cadence that didn’t depend on one person.
A hook library of what actually travelled, written down and reusable.
Paid running only behind creative that already won for free.
Landing pages that match the videos sending traffic to them.